Beyonce Unveils Sirdavis Whiskey

Beyoncé Unveils SirDavis Whiskey

A Collaboration with Moët Hennessy and Master Distiller Dr.

A New American Whisky Inspired by Japanese Tradition

On Tuesday, Beyoncé Knowles-Carter announced her partnership with Moët Hennessy, a division of the French luxury conglomerate LVMH, to launch SirDavis Whiskey.

SirDavis is a Japanese-style inspired whisky made in collaboration with Master Distiller Dr. The whisky has a pristine tawny hue thanks to its sherry-barrel finish and an alluring nose of cinnamon and clove with a faint hint of oak.

“I’m so excited to introduce SirDavis to the world,” said Beyoncé in a statement. “It’s a whisky that embodies the qualities I’ve always admired: strength, boldness, and elegance.”

SirDavis will be available in limited quantities in the United States starting in September 2023. It will retail for $175 per bottle.

• Beyoncé has partnered with Moët Hennessy to launch SirDavis Whiskey.
• SirDavis is a Japanese-style inspired whisky made with Master Distiller Dr.
• The whisky has a tawny hue, a cinnamon and clove nose, and a hint of oak.
• SirDavis will be available in limited quantities in the United States starting in September 2023.
• It will retail for $175 per bottle.